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Psyllium Husk

The world's #1 dietary fiber ingredient. From India, which controls 80%+ of global supply. Prices up 52% — secure your supply chain.

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Overview

Psyllium husk (Plantago ovata) is the world's most widely used dietary fiber supplement ingredient, best known as the active component in Metamucil. India dominates global production with over 80% market share, grown primarily in the semi-arid regions of Rajasthan and Gujarat. The FDA recognizes psyllium's cholesterol-lowering benefits, allowing a heart health claim for products containing 7g daily.

Prices have surged approximately 52% in recent years, reaching around $6,600/MT, driven by the health food boom, growing demand for fiber-enriched processed foods, the gut health movement, and interest in natural GLP-1 alternatives. Supply remains constrained by the limited growing area in western India and the crop's sensitivity to rainfall timing.

Origin Direct sources psyllium husk directly from processing facilities in Rajasthan's Mehsana and Sidhpur regions, the heart of India's psyllium belt. We supply pharmaceutical-grade (USP/BP), food-grade, and organic-certified husk and powder with full documentation for regulatory compliance in the EU, US, and global markets.

Key Specifications

Parameter Specification
Purity85%, 95%, or 98% husk
Swell Volume> 40 ml/g (USP specification)
Moisture< 12%
Ash< 4%
Price~$6,600/MT (85% husk, FOB)
CertificationsUSP/BP, Organic (USDA/EU), Kosher, Halal
MOQ1 FCL (~15 MT)
HS Code1211.90

Frequently Asked Questions

Why have psyllium husk prices increased so dramatically?
Psyllium husk prices have surged approximately 52% in recent years, driven by explosive growth in health food demand, GLP-1 drug alternatives (fiber supplements), and the gut health movement. India supplies over 80% of global psyllium from Rajasthan and Gujarat, where production is limited by arid climate constraints. Current prices around $6,600/MT reflect tight supply against surging demand from supplement brands, food manufacturers adding fiber to products, and pharmaceutical companies.
What are the main commercial uses of psyllium husk?
Psyllium husk is the active ingredient in Metamucil and similar fiber supplements (largest use). It is also used in: gluten-free baking (replaces gluten's binding properties), food processing (fiber enrichment of cereals, bars, and baked goods), pharmaceutical formulations (bulk-forming laxative, cholesterol-lowering), and cosmetics (face masks, skin care). The FDA allows a heart health claim for psyllium: 7g/day can reduce cholesterol.
What psyllium grades are available?
We supply: 85% husk (standard dietary supplement grade), 95% husk (premium pharmaceutical grade), 98% husk (ultra-fine, for capsule filling), psyllium husk powder (fine mesh, for food processing), and whole psyllium seed (for animal feed and industrial use). All grades meet USP/BP specifications. Organic certified (USDA NOP, EU Organic) is available at 20-30% premium. We provide certificates of analysis with purity, swell volume, moisture, and microbiological parameters.

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